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	<title>SEO Sydney, Search Engine Optimisation, PPC Advertising, Social Media, Web Development, SEO Sydney &#187; Landing Page Optimisation</title>
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	<link>http://www.websalad.com.au</link>
	<description>Fresh Web Thinking</description>
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		<title>Planning Effective PPC Landing Pages</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/planning-effective-ppc-landing-pages/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/planning-effective-ppc-landing-pages/#comments</comments>
		<pubDate>Mon, 03 May 2010 05:30:50 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[paid ads]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/?p=1638</guid>
		<description><![CDATA[Pay Per Click advertising is in essence, the most raw and direct form of selling available to businesses on the web, however getting a user to your target landing page is half the battle â€“ in order to get your PPC visitors to convert, your landing page needs to work hard to get the numbers. In order to create a landing page that converts for your PPC campaign, you need to be making sure that all of the cogs within your advertising machine are doing their job. For landing pages, there are six essential areas that you should be targeting in order to reverberate the marketing messages in your paid ads.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Tactics: Avoiding the red flags</title>
		<link>http://www.websalad.com.au/blog/search-engine-optimisation/seo-tactics-avoiding-the-red-flags/</link>
		<comments>http://www.websalad.com.au/blog/search-engine-optimisation/seo-tactics-avoiding-the-red-flags/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 05:03:31 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[International SEO]]></category>
		<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[SEO articles]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO red flags]]></category>
		<category><![CDATA[SERPs]]></category>

		<guid isPermaLink="false">http://www.site.websalad/?p=322</guid>
		<description><![CDATA[In the practice of SEO, you need to be cautious of some of the red flags that possess the power to damage your credibility and totally dismember all of the hard work you put in your SEO campaign. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Launching a Site: The Basics</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/launching-site-basics/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/launching-site-basics/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 00:25:09 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/launching-site-basics/</guid>
		<description><![CDATA[When launching a new website there&#8217;s some basic steps to take, to make sure that Google will be happy as will your fellow browsers. Keeping it simple and easy to read is the first one of these steps, make sure that the site is well structured and contains information that is relevant its not worth [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uncovering the Online Conversion basics</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/uncovering-online-conversion-basics/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/uncovering-online-conversion-basics/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 00:06:12 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/uncovering-online-conversion-basics/</guid>
		<description><![CDATA[Online conversions are associated with targetted clients or consumers attribute measureable value to your business when participating in a desired action on your landing page. A basic description of a landing page is the point at which an Internet visitor lands on your websites &#8211; landing pages can be classed as either connected or separate [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Conversions: Three keys to success</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/online-conversions-keys-success/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/online-conversions-keys-success/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 00:04:54 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/online-conversions-keys-success/</guid>
		<description><![CDATA[Before delving into the specifics of landing page optimisation, the three key concepts of online marketing need to be taken into consideration. These three concepts can be outlined as follows:

Online Acquisition -Â  The physical process of bringing people to your website or landing page
Online Conversion &#8211; Persuading site visitors to convert to your online services
Online [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Coversions and Understanding your Landing page</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/online-coversions-understanding-landing-page/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/online-coversions-understanding-landing-page/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 05:59:02 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/uncategorised/online-coversions-understanding-landing-page/</guid>
		<description><![CDATA[To successfully practice the notion of online conversions, it is extremely important that you understand all of the elements surrounding your landing page. Firstly, you must determine what type of landing page you will use to target your online conversions. The three types of landing pages include: The Main Site, The Micro-site (Market specific affiliate [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/online-coversions-understanding-landing-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understand online Consumer Behaviour with Web Analytics</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/consumer-behaviour-understand-web-analytics/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/consumer-behaviour-understand-web-analytics/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 02:01:10 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/consumer-behaviour-understand-web-analytics/</guid>
		<description><![CDATA[A few years ago only the biggest online retailers and firms had the tools to properly analyse their customers gaining valuable insights into their browsing patterns and the way in which they perceived the website. These tools are commonly known as Web Analytics and they are now becoming cheaper and free so everyone even the [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/consumer-behaviour-understand-web-analytics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile Website landing page Optimisation</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/mobile-websites/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/mobile-websites/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 07:38:36 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/mobile-websites/</guid>
		<description><![CDATA[With more and more mobile phones being released that can browse the internet such as the IPhone it is important to make sure that your site can be easily accessed and viewed by these people. Remember they arenâ€™t browsing your site at home or in the office though, itâ€™s generally on a cramped train or [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/mobile-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversion: The Landing Page Story</title>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/conversion-the-landing-page-story/</link>
		<comments>http://www.websalad.com.au/blog/website-conversion-tips/conversion-the-landing-page-story/#comments</comments>
		<pubDate>Fri, 16 May 2008 06:44:06 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Website Conversion Tips]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/website-conversions/conversion-the-landing-page-story/</guid>
		<description><![CDATA[There are many factors that contribute to to a website visitor&#8217;s behaviour.  The following is a true story about the way visitors make their decisions online.
Judy the online shopper
Judy wanted to buy a baby carrier online for her sister. Judy was internet savvy but didn&#8217;t know much about babies or baby carriers. She visited [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/website-conversion-tips/conversion-the-landing-page-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interactive video: a new way of marketing online</title>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/interactive-video-a-new-way-of-marketing-online/</link>
		<comments>http://www.websalad.com.au/blog/website-conversion-tips/interactive-video-a-new-way-of-marketing-online/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 03:12:34 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Social Media Optimisation]]></category>
		<category><![CDATA[Website Conversion Tips]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/website-conversions/interactive-video-a-new-way-of-marketing-online/</guid>
		<description><![CDATA[The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos.
Google search results have recently evolved to include multimedia content embedded amongst the text results. This is called &#8216;universal search&#8217; and includes news, books, images and videos appearing all through the search results.
Imagine how much more [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/website-conversion-tips/interactive-video-a-new-way-of-marketing-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to drive website visitors away faster</title>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/how-to-drive-website-visitors-away-faster/</link>
		<comments>http://www.websalad.com.au/blog/website-conversion-tips/how-to-drive-website-visitors-away-faster/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 11:23:54 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Website Conversion Tips]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/website-conversions/how-to-drive-website-visitors-away-faster/</guid>
		<description><![CDATA[Spend up on a pay-per-click campaign. Get some great SEO and get to the top of search engine rankings. Access more site visitors than you&#8217;ve ever had before, and drive them away with the click of a &#8216;back button&#8217;, never to be seen again.
Here&#8217;s how:
1.Make sure the keyword the searchers used to find you is [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/website-conversion-tips/how-to-drive-website-visitors-away-faster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why testing with Google Adwords won&#8217;t yield accurate data</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/why-testing-with-google-adwords-wont-yield-accurate-data/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/why-testing-with-google-adwords-wont-yield-accurate-data/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 01:49:17 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/uncategorised/why-testing-with-google-adwords-wont-yield-accurate-data/</guid>
		<description><![CDATA[Many people believe using Google Adwords to test conversion rates is the easiest way to find out which landing pages work best. Unfortunately, this method will not yield correct data. This may cause a loss of profits if these incorrect results are used to build landing pages. Here&#8217;s Why:
Adwords counts each page view as a [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/why-testing-with-google-adwords-wont-yield-accurate-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing pages:Testing vs Optimisation</title>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/landing-pages-testing-vs-optimisation/</link>
		<comments>http://www.websalad.com.au/blog/website-conversion-tips/landing-pages-testing-vs-optimisation/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 08:27:04 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Website Conversion Tips]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/landing-pages-testing-vs-optimisation/</guid>
		<description><![CDATA[You want to know how to make your landing pages perform better, so you might ask: Is there a difference between testing and optimisation? Well, though I usually use the term &#8216;testing&#8217; when discussing the Tagughi Multivariate method, what is really happening is the process of optimisation.
Testing, traditionally, means a hypothesis, a control subject, and [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/website-conversion-tips/landing-pages-testing-vs-optimisation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multiple conversions on one page</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/multiple-conversions/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/multiple-conversions/#comments</comments>
		<pubDate>Sun, 29 Jul 2007 23:04:37 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/landing-page-optimisation/multiple-conversions/</guid>
		<description><![CDATA[Landing pages, generally, should have one conversion goal, and this is the one to test for.  Sometimes, however, it can be considered wise to have different goals for different kinds of visitors.
You are likely to have prospects &#8216;land&#8217; at several different stages of the buying process. Someone who is having a browse for some [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/multiple-conversions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Key to Landing Page Conversions</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/the-key-to-landing-page-conversions/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/the-key-to-landing-page-conversions/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 22:44:54 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/06/20/the-key-to-landing-page-conversions/</guid>
		<description><![CDATA[There are several factors that will increase landing page conversions, but they all boil down to one thing: reducing visitor anxiety. One of the biggest issues online companies have is being able to convince people of their trustworthiness.
When someone arrives on your landing page, it is too easy for them to leave if they are [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/the-key-to-landing-page-conversions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testing: Why it is essential to online marketing success</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/testing-why-it-is-essential-to-online-marketing-success/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/testing-why-it-is-essential-to-online-marketing-success/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 01:40:46 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/06/04/testing-why-it-is-essential-to-online-marketing-success/</guid>
		<description><![CDATA[You could guess what works on your site and what doesn&#8217;t. But it&#8217;s not very scientific, is it? There are too many companies who really don&#8217;t know what it is specifically about their site that is working (or not working).
I see it a lot. A company has spent a lot of money and time building [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/testing-why-it-is-essential-to-online-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lost and Confused Landing Pages: A common issue</title>
		<link>http://www.websalad.com.au/blog/website-conversion-tips/lost-and-confused-landing-pages-a-common-issue/</link>
		<comments>http://www.websalad.com.au/blog/website-conversion-tips/lost-and-confused-landing-pages-a-common-issue/#comments</comments>
		<pubDate>Sun, 27 May 2007 22:28:03 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Website Conversion Tips]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/05/28/lost-and-confused-landing-pages-a-common-issue/</guid>
		<description><![CDATA[Are your prospects lost and confused? Many websites are difficult to navigate, and if yours isn&#8217;t answering your visitor&#8217;s questions simply and quickly, you will lose them. This goes double for your landing page.
Some issues that cause confusion include:

Too many links to find the necessary information
Irrelevant links on pages
Landing page does not show expected results.
Unclear [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/website-conversion-tips/lost-and-confused-landing-pages-a-common-issue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Essential tips for Using Your Landing Page to Convert</title>
		<link>http://www.websalad.com.au/blog/landing-page-optimisation/essential-tips-for-using-your-landing-page-to-convert/</link>
		<comments>http://www.websalad.com.au/blog/landing-page-optimisation/essential-tips-for-using-your-landing-page-to-convert/#comments</comments>
		<pubDate>Fri, 18 May 2007 07:49:43 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.websalad.com.au/2007/05/18/essential-tips-for-using-your-landing-page-to-convert/</guid>
		<description><![CDATA[When searchers arrive at your website, they expect to see what they have been searching for. The Ã¢â?¬Ë?back&#8217; button is just a click away if they don&#8217;t like what they see. Your landing page should capture attention, and convert visitors into clients.
We have assembled some of the best tips to get you started:

Don&#8217;t guess what [...]]]></description>
		<wfw:commentRss>http://www.websalad.com.au/blog/landing-page-optimisation/essential-tips-for-using-your-landing-page-to-convert/feed/</wfw:commentRss>
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