Planning Effective PPC Landing Pages
Pay Per Click advertising is in essence, the most raw and direct form of selling available to businesses on the web, however getting a user to your target landing page…
Read more »SEO Tactics: Avoiding the red flags
In the practice of SEO, you need to be cautious of some of the red flags that possess the power to damage your credibility and totally dismember all of the…
Read more »Launching a Site: The Basics
When launching a new website there’s some basic steps to take, to make sure that Google will be happy as will your fellow browsers. Keeping it simple and easy to…
Read more »Uncovering the Online Conversion basics
Online conversions are associated with targetted clients or consumers attribute measureable value to your business when participating in a desired action on your landing page. A basic description of a…
Read more »Online Conversions: Three keys to success
Before delving into the specifics of landing page optimisation, the three key concepts of online marketing need to be taken into consideration. These three concepts can be outlined as follows:…
Read more »Online Coversions and Understanding your Landing page
To successfully practice the notion of online conversions, it is extremely important that you understand all of the elements surrounding your landing page. Firstly, you must determine what type of…
Read more »Understand online Consumer Behaviour with Web Analytics
A few years ago only the biggest online retailers and firms had the tools to properly analyse their customers gaining valuable insights into their browsing patterns and the way in…
Read more »Mobile Website landing page Optimisation
With more and more mobile phones being released that can browse the internet such as the IPhone it is important to make sure that your site can be easily accessed…
Read more »Conversion: The Landing Page Story
There are many factors that contribute to to a website visitor’s behaviour. The following is a true story about the way visitors make their decisions online.
Judy the online shopper…
Interactive video: a new way of marketing online
The internet is a dynamic, interactive medium. One of many popular uses for the internet is interactive media, particularly videos.
Google search results have recently evolved to include multimedia content…