The Latest on E-Commerce

Twitter Places: What Purpose Does It Serve?

by Mark on July 5th, 2010 in E-Commerce, Local Search Optimisation, Online Retail

If you’ve been following the tech-news reel in recent weeks, you probably would have heard of Twitter’s new endeavour into geo-targeted search. It’s new, it’s fresh and it’s exciting – but what purpose does it serve?

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Local Search: Upping the Quality Score

by Mark on April 27th, 2010 in E-Commerce, Local Search Optimisation, Online Retail

I picked up a nice little piece of information online, taken from the primary source of SMX West 2010. This information was derived directly from the seminar entitled “ranking factors for local search” and has been collated in a very well written piece by author Chris Silver Smith. In short, during the conference there were 10 elements outlined that can attribute to good quality scores and local search rankings.

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Google Local Search Ranking Factors

by Mark on March 15th, 2010 in E-Commerce, Local Search Optimisation, Online Retail

Google is unquestionably the biggest player in the market. What makes Google Maps/Local Business the search wunderkind is that it gives small businesses a chance to rank well and maintain a considerable fighting chance against bigger competition online. But simply obtaining a “top seven” or “top three” rank in Google Maps is not as easy as it seems

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