The Latest on Blog

Facebook Rolls Out Massive Privacy Overhall

by Win on August 24th, 2011 in Blog, Social Media Optimisation

Today has been a big day for social media news! Facebook, the worlds largest social network, is pushing out massive changes to how users manage privacy on the site. Announced in a blog post, the changes range from clearer control [...]

Read More Start the discussion

LinkedIn: B2B Marketing’s Secret Weapon

by Win on August 22nd, 2011 in Social Media Optimisation

LinkedIn has created its own paradigm within the social media world. While Twitter and Facebook have been chasing down the larger consumer market, LinkedIn has maintained, refined and enhanced it’s focus on business networking. Even though LinkedIn is especially effective [...]

Read More Start the discussion

Foster New Partnerships with B2B Social Media Marketing

by Win on August 17th, 2011 in Business to Business

Social media is only just beginning to lose its ‘shiny new thing’ sparkle, leaving a common misconception within the internet marketing world that social media strategies are only well suited to business to consumer, or B2C marketing. Looking back at [...]

Read More Start the discussion

Customer Reviews Meet Their Match with Microformats

by Mark on August 9th, 2010 in Blog

There’s a new trend on the rise in search: it’s called microformat data. Despite its technical nature, the roots of this new method of data presentation are anchored heavily in your customer reviews strategy. Previously, we’ve hinted towards customer review and why they matter. Microformat data is another reason for our persistence in getting this message across!

Read More Start the discussion

Mobile Search Statistics: July Commentary

by Mark on August 2nd, 2010 in Mobile Search Optimisation, Uncategorised

Over the past 4 months we’ve witnessed a continuing increase in the percentage share of site visits from traffic operating on mobile devices. To give you a deepened insight into the share percentages, we’ve decided to include a data table from which our averages are derived. Check it out!

Read More Start the discussion

PPC Advertising: Why outsource it?

by Mark on July 26th, 2010 in Pay Per Click

Pay-Per-Click Advertising can be considered a valuable addition to any marketing mix, particularly when looking to supplement branded online campaigns as well as generate valuable leads throughout the crucial stages of your sales cycle.

Read More Start the discussion