Open & Shut – Phase One
Getting Started
Our local search engine optimisation plans have been constructed to make like as easy as possible for the client. This means understanding their business, and their local competition, inside-out.
Before we began conducting our SEO audit on the client’s existing website, and their local search presence, we put together a questionnaire that we sent to the client to collate all of the crucial information about their business – everything from ABN numbers to a list of postcodes…
O&S were excellent to work with, they provided everything we needed and were happy to answer any additional questions about their business.
Initial Research
Our first step was to conduct a complete SEO audit on the existing website design, identifying obvious keyword targets and dissecting the site build.
Once we were satisfied with our findings, we ran an analysis of the local competition and constructed a keyword list based on all of our information. This keyword list will be used for the duration of the campaign, so it was important to take some time to get this right.
Some instant runs on the board
Our first objective was achieve a higher rank for target keywords for the Google Maps 7-pack. Within the first week of the campaign, we began seeing the direct results of our actions with an enviable position for one of our primary targets “garage doors Sydney”.
I’ve included the screenshot below to give you an insight into the magnitude of demand for this niche search term:
*number indicated local monthly searches
It is important for the client to be ranking for generic search terms, because O&S is a local business, brand awareness is achieved through getting seen. Local search engine optimisation places O&S directly in front of the eyes of the user when they are searching for a service in their target area.
With a reviews system reiterated consistently throughout the website design, as users generate more reviews about the business we predict that the O&S Google Maps listing will only increase in performance for its keyword objectives.
Not bad at all, right?
The client is also achieving a substantial amount of impressions for generic search terms (keywords without a location specified):
I predict that O&S garage doors is actually achieving a greater number of clicks than the Paid Ads achieving impressions for the exact same search terms.
We’ve also been plugging away with a multitude of local directories and niche sites in order to enhance the visibility of O&S garage doors on the greater web.
We’re very happy with the success of the campaign so far. Keep an eye out for phase two where we will run through the build of the new Open and Shut Garage Doors website!
