We’re conducting an A/B split test on the email subject line to ascertain the highest amount of opens between the standard newsletter subject title and the seasonal subject title – the split test is soon to launch and will take place over a 3 hour period and was distributed across 1086 random subscribers.
The test is live as of: 1:20pm, 22.11.2009
Split Test Results
Split test terminated: 4:20pm
We have obtained the following results through the split test:
- Custom Version A – 9.5% open rate
- Standard Version B – 11.1% open rate
Observations:
Through this analysis, our findings reiterated the significance of the brand name throughout the subscriber base. Although the focus of the content was seasonal, this was not to be reflected in the subject title of the email.
We’re launching the final mail out using Version B based on the results of the split testing. The content we’re using within the newsletter has been crafted to promote seasonal hot deals for the upcoming Christmas period.
Time of blast: 3pm, 23.11.2009
Results:
A snapshot into the performance of this campaign is as follows:
- 21.28% of recipients opened the newsletter (2766 unique opens)
- 18.91% clicked on a link
Although the click through rate dropped for the main CTA’s, the newsletter still maintained a consistent performance. We accredit the change in click through rate to the absence of the “no leave, no life” campaign banner which has an admirable reputation outside of the email campaign.
