Observations:
After proposing and agreeing upon the design of the template, we blasted out the first campaign to the entire subscriber base successfully, with the template displaying noticeable results within the first month of distribution. Within this email blast, our primary call-to-action was in promotion of the “no leave, no life” campaign
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Time of blast: 3pm, 29.10.2009
Results:
A snapshot into the performance of the initial email blast is as follows:
- 21.28% of recipients opened the newsletter (2781 unique opens)
- 28.19% clicked on a link
Performance Evaluation
As a general whole, we were happy with the click-through-rate percentage with nearly half of the users engaging with our target ad banner. The users responded well to the time in which the email campaign was sent.
