Tourism Noosa – Phase One

Observations:
After proposing and agreeing upon the design of the template, we blasted out the first campaign to the entire subscriber base successfully, with the template displaying noticeable results within the first month of distribution. Within this email blast, our primary call-to-action was in promotion of the “no leave, no life” campaign
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Time of blast: 3pm, 29.10.2009

Results:
A snapshot into the performance of the initial email blast is as follows:

• 21.28% of recipients opened the newsletter (2781 unique opens)
• 28.19% clicked on a link