RSS 2.0Corporate Blogging - a high risk strategy?
After speaking with a few of my clients over the last week or so, I am constantly amazed by ‘the look of horror’ that comes over the CEO’s face when I suggest that Blogging for corporations is a great idea - both strategically and (for SEO) tactically.
The first retort that is usually thrown my way comes in the form of “No way, we can’t accept the risk” or “I can’t have some loony writing negative things about us”. The fear of ‘losing control’ is often immense.
So let me explain a general misconception about Blogging.
You can filter the comments before they are published on a Blog. You can even eliminate the comment box altogether (though this really defeats the main purpose of a Blog - ie to ‘dialogue’). So this allows you to filter out all the fruit loops, weirdo’s, anarchists, disgruntled ex-staff etc. You can prevent their words from ever hitting the screen.
However, and it’s a big however, you must not let your Blog become a one sided boring monologue; where everyone loves you, agrees with you, and generally thinks you’re the best thing since Elvis sang at Vegas! The reason is simple - it’s boring!!
Remember, a Blog is a ‘dialogue’ and if someone constructively tells you, in the most polite way possible, that you stink - then accept it and constructively reply.
With Corproate Blogging, you can directly communicate with your prospects, clients, investors, or staff in one of the most exciting and dynamic ways possible….. you might even discover something new along the way.
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