Search Engine Optimisation strategies: Content is King

Of all the strategies for Search Engine Optimisation this is possibly The Number One: make people want to link to your website. The popular term is linkbait, though I think that this has negative connotations. What you are really doing is building real, worthwhile content that people want to read and share with others.

Links are the currency of the web. More links are, of course, better than less, though some links are worth more than others. Many people buy links and use reciprocal link programs, but it is not good to rely on these for your links. It is a much better strategy, in terms of Search Engine Optimisation, to attract genuine links. Which means you need to offer those linkers something they want.
Give them something unique, useful and interesting. Put it out there and get heard. This is your best bet for obtaining some valuable and search-engine-rank-boosting links.

2 Responses So Far

1. 1

   By AutoCAD Designer on 26 June, 2008 at 2:48 pm

   Content is always the key for high PR.. So, your website must have a good content if want to rank it well and gain more traffic as well.

2. 2

   By Click on 30 November, 2009 at 8:33 pm

   Hi this is a nice looking blog, I was just searching for this last night. Glad I finally found what I wanted.