Search Engine Optimisation Strategies: Keywords

Retailers should take into consideration Keywords when they are forming a online marketing plan, research shows that consumer eyes generally skip over the targeted ad’s that appear after a search to look at the natural results that come up in a search engine. Keywords are words/phrases that help search engines index your website and render the content within it. A Retailer should test different keywords to see what generates the best results in the various search engines. Wikipedia, EBay and Amazon commonly appear on the first page of a retail related search yet it is possible to beat these 3 sites by correctly targeting your keywords. Using tools such as Webanalytics can help to find the correct target keywords to use, however continual testing should be done with all products in the retail inventory so that you have a broad set of results for analysis. From this analysis you can create the best combination of keywords to optimise your results.