With regards to the two social media giants – Right you are, they’re still finding their nirvana… I think it’s evident with the amount of changes that they made to the Facebook interface in 09 as well as their decision to experiment with “facebook lite”. It definitely indicates that these guys are still finding their feet.

Filtering and location refinement would definitely makes search and social media more relevant and more efficient – but even Google is still struggling to hit the nail on the head with local search… They’re making amazing progress though so I think it’s only a matter of time. Once they master it fully you’ll begin to see social media follow suit.

I personally think that Twitter needs a lot of work… The potential is there to become one of the web’s prime news sources, but it needs to better its spam filtration with the risk of it turning into more of a link farm than a news source.

With all the publicity and progress of Facebook and Twitter in 2009, these social media tools still are finding their feet technologically and economically.

If there’s something I’d like to see in search and social media for 2010 is more filtering and location specific silos based on geography (country, state, city, suburb and language).

Create these filters and watch the conversations flourish further with more support to prevent spam.

2010 IMHO is the year of the filter.

What do you think?