Google Analytics for Facebook Fan Pages

So here I am, sipping on my morning coffee reading through the Search Engine Journal when I stumble across this little gem. The time has finally come; there is a way that you can add Google Analytics Tracking to your Facebook fan pages. Thanks to the innovation of a web development team in the UK, it is now possible to get some decent metrics from your Facebook pages.

We’ve tested this code on the Websalad Facebook fan page and we’re eagerly awaiting the next update of our Analytics account, so in the meantime please go easy on us! To spare you the grief of reading through an entire blog article, here’s the simplest way to set up GA for your Facebook Fan Page:

1. The first requirement is that you have a custom landing page implemented – if you don’t, I suggest you download Static FBML and get cracking.
2. Assuming you already have a Google Analytics account, create a new website profile for Facebook. Name it as Facebook.com or Facebook.com/custom_page_URL. You will then be given the standard tracking code that looks like: UA-2582437-1
3. Create your own custom image tag for page you want to track, note that you can only insert the code where there are instances of FBML. If you want to track you news feed, you can always insert a static FBML box however we haven’t tested this as of yet. For starters, you’re best to try this on your custom FBML landing page. Use the Web Digi Google Analytics Generator to generate your tag.
4. Add the image tag to the bottom of your FBML code on the fan page you want to track – then sit back and wait for the update.

Hats off to the guys at WebDigi who unearthed this beauty, it’d definitely be cool to see it work.

Stay tuned as we’re going to update this post once we receive our Analytics update – Enjoy!

6 Responses So Far

1. 1

   By Google Analytics for Facebook Fan Pages | SEO Sydney, Search … | SFWEBDESIGN.com on 25 February, 2010 at 2:12 pm

   [...] Original post:  Google Analytics for Facebook Fan Pages | SEO Sydney, Search … [...]

2. 2

   By Google Analytics for Facebook Fan Pages | SEO Sydney, Search … | Search Engine Optimization on 25 February, 2010 at 3:16 pm

   [...] Continued here: Google Analytics for Facebook Fan Pages | SEO Sydney, Search … [...]

3. 3

   By Google Analytics for Facebook Fan Pages | SEO Sydney, Search … | Drakz Free Online Service on 25 February, 2010 at 5:12 pm

   [...] Read the rest here: Google Analytics for Facebook Fan Pages | SEO Sydney, Search … Share and Enjoy: [...]

4. 4

   By Bill on 26 February, 2010 at 9:56 am

   It definitely works – I did get the results.

   I think it might make sense to re-work the files they provide to create a “campaign” url for tracking…

   But definitely a clever idea.

5. 5

   By links for 2010-02-25 « innovations in higher education on 26 February, 2010 at 2:05 pm

   [...] Google Analytics for Facebook Fan Pages (tags: facebook analytics google metrics roi) Twitter Updates [...]

6. 6

   By Mark on 26 February, 2010 at 5:33 pm

   Yeah we’re getting the results too – I think that in order to get the full benefit of this feature you’re going to need a fan page with a nice traffic density. Unfortunately ours doesn’t match that quota… yet!