Mobile Website landing page Optimisation

With more and more mobile phones being released that can browse the internet such as the IPhone it is important to make sure that your site can be easily accessed and viewed by these people. Remember they aren’t browsing your site at home or in the office though, it’s generally on a cramped train or somewhere equally uncomfortable that they will be browsing your site, hence when creating the mobile site make sure it’s simple and quick to load. If it’s not quick to load or has excessive text and pictures the browser is more likely to move on from it where as  something that loads quickly and provides the wanted information quickly will maintain their interest.