Here’s something extremely interesting for any avid iPhone user out there, Bing.com has just received the nod of approval from Apple to be featured as a default search engine setting in the iPhone Operating System.
If you’re an iPhone user, you will soon have the choice to select between Yahoo!, Google and Bing.
Bing’s new presence on the iPhone could potentially upset Google as the favoured default setting, offering a cleaner looking mobile search engine interface complete with customizable background image.
When it comes to eye candy, Bing is certainly more aesthetically pleasing to look at on the iPhone.
Bing has even released their own iPhone app, which means that the search engine is serious about converting more traffic through the iPhone medium.
You can read more information on the Bing iPhone application here.
What does this mean for search?
We personally don’t think that Bing will overthrow Google as the favourite default search engine setting on the iPhone, but this could potentially indicate that a lot more traffic is said to swing in Bing’s favour.
This emphasizes the importance of optimising for both online and mobile search.
By following best practice SEO techniques, your website should perform universally in all major search engines, including Bing.
Having a search engine friendly website, and a mobile compatible web page, ensures that your business will still perform well in search regardless of the shifts in search engine trends.
If you would like to learn more, click here to visit our mobile search optimisation page.