Quicker load times make sense.
Google has long been an advocate of usability, vastly promoting their list of recommended best practices to coincide with the way that the search engine reads and indexes your website.
Page speed is simply defined as the time it takes your web page to load.
Page speed applies to usability because your average user does not deal well with a lengthy page load time – if you’re running a business, the purpose of your website for your users is to have them arrive via the search engine and almost immediately establish what it is they’re looking for – be it a product, service or piece of information – that your site offers.
Google has declared publicly, that by tweaking page speed you can:
Google Caffeine now takes this into consideration when crawling and indexing your website.
So what about the fresh content?
The only other noticeable change to the way Google now crawls sites, is the emphasis Google Caffeine places on ‘fresh content’.
Caffeine is a faster search engine. Rather than crawling elements of the web in blocks as it previously did, the search engine can now traverse the web to update content in rapid increments.
It is a change to Google’s search index only – simply relating to how often the search engine crawls your web page.
Getting a content management strategy in place is key to ensure that your website has highly relevant content circulating regularly.
Websalad now offers consulting services across all elements of search engine marketing – visit our consulting page to find out more.