Many Search Engine Optimisation companies in Australia are behind in their focus. They are focusing only on getting websites to the top of the search engine results.
Hold on, I hear you ask. Isn’t that what search engine optimisation is? Ok, yes, it is. But SEO on its own is only half the story. Its all [...]
Of all the strategies for Search Engine Optimisation this is possibly The Number One: make people want to link to your website. The popular term is ‘linkbait’, though I think that this has negative connotations. What you are really doing is building real, worthwhile content that people want to read and share with others.
Links are [...]
There are a number of Search Engine Optimisation Services that an SEO company offers. Not all SEO companies are the same, however, and you need to research your choices carefully. Some services that a company may offer that will indicate they are shady include:
Submitting you to thousands of search engines (this won’t do anything to [...]
A very important step in the Search Engine Optimisation process is benchmarking. This is where you get some metrics on the current state of your website and its position in the search engine environment against its competitors.
First, you need to carry out a benchmarking of the site’s current web traffic statistics to enable tracking of [...]