SEO - Online Reputation Management - Web Marketing: Websalad

Unfortunately, a lot of this is guesswork. Even research such as web analytics that provide us with hard data tends to sometimes miss the point. The fact is that every single visitor to your website is unique. Web analytics and online marketing ‘common sense’ tends to homogenise your visitors. To really get into your website visitor’s [...]

There are many factors that contribute to to a website visitor’s behaviour. The following is a true story about the way visitors make their decisions online. Judy the online shopper Judy wanted to buy a baby carrier online for her sister. Judy was internet savvy but didn’t know much about babies or baby carriers. She visited [...]

The New York Times recently allowed the public free access to its archives dating back 100 years. Google digitised them and now they are publicly available and readily accessible. It is not too hard to imagine The Australian and other newspapers following suit in the next few years. Over the next several years its a reality [...]