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SEO for Meta Titles: Clean and Crisp

by Mark on March 22nd, 2010 in SEO articles

It’s time to revisit the old SEO cookbook here, particularly after reading a lot of opinions on a trivial topic with a prevalent answer already outlined in black or white. There is a lot of speculation that strategic placement of keywords within the HTML elements of a page do not make your page any more or less favourable to search engine crawlers.

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Internet Retailer – March 2010

by Mark on March 22nd, 2010 in Industry Quotes

Online shoppers learned during the recession how to use the web to find great deals. They’re not going back to their old ways.

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The Death of the Online Directory?

by Mark on March 18th, 2010 in Local Search Optimisation

Google expands its reach as it announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a bit more detail here, but what I’m pointing out is that we’re beginning to see trends emerging as Google shifts towards favouring local search. Google has always been stringent on keeping web content relevant, but their advance on local search is now so sophisticated that it could potentially wipe out the good ‘ol fashioned web directory.

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Google Maps Does Branded PPC

by Mark on March 18th, 2010 in Local Search Optimisation, Pay Per Click

Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests already in place to test and measure the success of this new revenue stream. The clients that got in early to test this new advsertising channel include high-profile retail chains and banks

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Google Local Search Ranking Factors

by Mark on March 15th, 2010 in Local Search Optimisation

Google is unquestionably the biggest player in the market. What makes Google Maps/Local Business the search wunderkind is that it gives small businesses a chance to rank well and maintain a considerable fighting chance against bigger competition online. But simply obtaining a “top seven” or “top three” rank in Google Maps is not as easy as it seems

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The Phone Book Dinosaur is Obsolete

by Mark on March 15th, 2010 in Local Search Optimisation

Welcome to 2010. The digital world reigns supreme as the preferred informational source for customers. If you don’t know what local search is, then maybe it’s about time that you started learning. Local search is the digital equivalent of a phone book, but unlike the prehistoric capabilities of a phone book, an online local search can direct you from the door of your house, to the door of a business

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