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Archive for August, 2007

Aussie politicians online battle heats up

Here’s an update on some of the interesting developments in online campaigning as our federal leaders are trying out web 2.0 mediums to get their message across. I said earlier that it would be interesting to see what happens as the politicians try these new platforms to try and reach the younger generations. Well, it is. Both [...]

Landing pages:Testing vs Optimisation

You want to know how to make your landing pages perform better, so you might ask: Is there a difference between testing and optimisation? Well, though I usually use the term ‘testing’ when discussing the Tagughi Multivariate method, what is really happening is the process of optimisation. Testing, traditionally, means a hypothesis, a control subject, and [...]

Internal Online Search: an essential conversion strategy

What is one of the first things you do when you arrive at a new website? Many people look for, and use,an internal search box. This is because we have gotten used to using search as a way of finding things that it has almost become second nature. Did you know that the visitors who used [...]

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