When building or modifying a website, you can (and should) use this opportunity to make your website search engine friendly. There are several things you can do that will significantly increase your website’s chance of getting higher rankings.
Search engines have a job to do: they must crawl through the enormous amount of content on the [...]
Have you ever thought about using business blogging to compliment your PR campaign? A blog can do virtually anything you want it to do these days, though there are some rules to follow for it to be successful.
Alarm bells going off? One of those rules you may have heard is not to let the PR [...]
Many people believe using Google Adwords to test conversion rates is the easiest way to find out which landing pages work best. Unfortunately, this method will not yield correct data. This may cause a loss of profits if these incorrect results are used to build landing pages. Here’s Why:
Adwords counts each page view as a [...]
Most savvy marketers know the internet as a media and entertainment industry is on on the rise, but not everyone realises just how much things are changing.
There is a decided shift happening at the moment in the media and entertainment industry, and a new report by PricewaterhouseCooper, released last week, detailed just how much is [...]