Landing pages, generally, should have one conversion goal, and this is the one to test for. Sometimes, however, it can be considered wise to have different goals for different kinds of visitors.
You are likely to have prospects ‘land’ at several different stages of the buying process. Someone who is having a browse for some [...]
Barry Smyth is once more taking his very popular ‘Search Engine Bootcamp’ to Melbourne on August 9th.
This is a great chance to hear from a number of specialists (no gurus!!) in the field of internet marketing. Each speaker will be aiming to explain the basics of internet marketing and how it can be utilised by [...]
When optimising your website for maximum conversion rates, you need to take into consideration latent conversions; that is, people who convert, but not on the first visit.
Some new data released by leading online market researchers Marketing Sherpa reveals that the average time between a consumer clicking on a commercial website and buying something there is [...]
When it comes to your online reputation, you need to ask yourself some important questions: Can you trust your competitors? your ex-employees? Do you have any disgruntled customers? I don’t mean to create paranoia, just to create awareness of what these people can do if they wanted to.
It is easy for people to publish online [...]