SEO - Online Reputation Management - Web Marketing: Websalad

There are different kinds of readers on the web, and they read your articles in very different ways (this includes blog posts, press releases and website copy). So, is it more important to optimise for readers or search engines? Well, who are you really trying to reach? Real people of course. Consider them first. But remember, [...]

Incoming links are great for Search Engine Optimisation (SEO). But did you know that internal links are also a great way to increase you search engine rankings? Incoming links usually point to a home page only. Search Engine crawlers (or spiders) crawl links and index pages as they find them. A proper internal linking structure can [...]

If your business website can be perceived as your virtual headquarters, consider asking yourself “How should it perform?” or “What should you expect it do?” Most people would agree that it should be optimised for the job you are there to do. You don’t hang out at the office for fun, do you? Well, don’t expect your [...]

The most important part of an online press release is that it needs to attract readers who are looking for something new or important. An online press release must be newsworthy. No-one uses news search engines to look for a description of a product, company or service that only tells them what they already know. For [...]