Before you begin redesigning your website to attract more visitors, make sure you are asking yourself the right question.
The main question companies are asking themselves is ‘What can I do to my website to get more out of my customers?’ Companies get so caught up in this question that they will often spend a lot [...]
There are several factors that will increase landing page conversions, but they all boil down to one thing: reducing visitor anxiety. One of the biggest issues online companies have is being able to convince people of their trustworthiness.
When someone arrives on your landing page, it is too easy for them to leave if they are [...]
There are applications available to monitor your reputation. So what? What are you doing about it? It is not enough to simply see what is being said - you need to actively influence the conversation. If you are there from the beginning, there is less of a chance for unfounded negative opinions to spread.
The best [...]
Did you know that Search Engine Optimisation is a key part of reputation management? It all has to do with what people see when they type your brand or keyword in the search engines. If negative results are visible on the first page, or even worse, above the official website, this could damage your reputation [...]