When optimising your website for conversions, be aware that different people will view it in different ways. I mean, specifically, that websites often look different in different web browsers. Many people use Explorer, but Firefox is also very popular, and Opera and Netscape have their share of followers. And don’t forget all those Mac users [...]
When testing components of your web page, make sure the differences between components are significant. Don’t test two things that are practically the same. This is called good seperation.
The best way to illustrate what I mean is to give examples. Bad seperation between headlines may look like this:
‘Save money with our effective strategies’ vs ‘Save [...]
With a federal election coming up, politicians on all sides are looking to use the internet to engage new supporters and interact with current followers online.
The American politicians have been doing this for a few years now, and the huge media attention generated have prompted the Aussies to have a go.
Politicians with their own Impact [...]
Mirror Mirror on the Wall…
News travels fast on the internet, and opinions flow freely. Monitoring and managing your online reputation is important - there is a lot happening in this publicly accessible space. To demonstrate this, we have prepared a case study of the most current public battle in Australia: the lead up to the [...]