Search Engine Optimisation can be tricky. There are many elements to understand when it comes to search engines. These can be used to encourage higher search results for your website.
We have assembled some of the best tips to get you started:
Learn how search engines work. They ‘crawl’ pages, make judgements, and index them. They are [...]
When searchers arrive at your website, they expect to see what they have been searching for. The ‘back’ button is just a click away if they don’t like what they see. Your landing page should capture attention, and convert visitors into clients.
We have assembled some of the best tips to get you started:
Don’t guess what [...]
Online, everything is just a little bit different.
Traditional PR is all about grabbing and holding the reader’s attention, and getting exposure in a competitive, media-saturated world.
Online PR does that, too. But there is an added element. Two totally different types of readers need to be considered: humans and machines.
Online PR needs to be attractive to [...]
-What is it about Blogs that makes them so effective?
A recent article in The Australian proclaimed that ‘Blogs beat emails’ as a form of internal communication within a company.
But are they also a better alternative for general communication with clients and potential clients? You betcha. Heres why:
They are faster. This is because you write your [...]