Google expands its reach as it announced this week that they plan to monetize their local business center with maps search results to include branded corporate logos. I’ve already covered this topic in a bit more detail here, but what I’m pointing out is that we’re beginning to see trends emerging as Google shifts towards favouring local search. Google has always been stringent on keeping web content relevant, but their advance on local search is now so sophisticated that it could potentially wipe out the good ‘ol fashioned web directory.
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Google Maps engineers in Australia and New Zealand are finally unearthing the potential PPC business model for Google Maps. Australia has been declared as the online guinea pig, with tests already in place to test and measure the success of this new revenue stream. The clients that got in early to test this new advsertising channel include high-profile retail chains and banks
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Google is unquestionably the biggest player in the market. What makes Google Maps/Local Business the search wunderkind is that it gives small businesses a chance to rank well and maintain a considerable fighting chance against bigger competition online. But simply obtaining a “top seven” or “top three” rank in Google Maps is not as easy as it seems
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Welcome to 2010. The digital world reigns supreme as the preferred informational source for customers. If you don’t know what local search is, then maybe it’s about time that you started learning. Local search is the digital equivalent of a phone book, but unlike the prehistoric capabilities of a phone book, an online local search can direct you from the door of your house, to the door of a business
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Retail is tough. Online retail is even tougher. The internet is an open-source community, a cyber-domain for the public in which any Tom, Dick or Harry can dwell and speak their mind about a product or service. With retail comes the inevitability of positive and negative feedback, but there’s a difference – the sentiment is broadcast live, is indexed and can be viewed by millions and millions of users worldwide.
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Yet another way to make content on the web straight to the point and much more relevant: YouTube video timestamps! This tip is a nice little ace to have up your sleeve for presentations, as well as keeping all media within your web page as topical as possible.
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