This is probably the most common question asked when discussing Multivariate testing.
Well, today the Google Website Optimizer test group confirmed what I have been telling my clients for a while…phew!
The Google Website Optimizer, and other high quality testing tools, such as those from Vertster, leave the original content visable in the HTML source code [...]
Here are some basic tips which should help you keep a ‘big picture’ focus on improving your conversion rates
Remember it does not need to be rocket science…
Provide your phone number prominently at every page so customers can talk to a real person. Prospects want to ‘trust’ you and your business - not the website itself.
For [...]
After speaking with a few of my clients over the last week or so, I am constantly amazed by ‘the look of horror’ that comes over the CEO’s face when I suggest that Blogging for corporations is a great idea - both strategically and (for SEO) tactically.
The first retort that is usually thrown my way [...]
This year Search Engine Room features hard-hitting interviews with industry leaders alongside sessions detailing the latest website optimisation techniques and search engine marketing practices.
The Program is packed with fantastic content, great speakers and good networking, while all delegates receivea free Hitwise market trends report plus presentations, food and functions. Key features include:
50+ expert speakers from [...]